Ahh! It’s Gabe Newell!
I like Valve, but they seem too good to be true (I take my video game companies very seriously). Their business model of not being completely crappy to their customers, giving out their SDKs for free and then putting people’s contributions into games without compensation, and even absorbing spectacular mod teams as well as random comedians into their company, seems rather successful, but it is also a big marketing ploy on a variety of levels. Not to mention Steam, which is where Valve actually gets all its money.
The article is about how Valve learns and experiments in its games. PC Gamer is releasing an interview with Valve a day every day this week for the remainder of the week, so maybe you will see his face again!