I love 1950/60s things like this. The old, smoking, fedora wearing, typewriter using guy is perfect. I like the segway. I like all the smoking. The second half isn’t as good. (The actors are mostly employees)
Ginkgo Bioworks is a new-small (one word) bioengineering company in Cambridge. Their goal is to ultimately use custom built DNA as a means to program organisms to express specific traits (sounds like the goal of bioengineering in general), and to make that process easy and accessible for the client. At least they chose one of the best trees to be their mascot.